Sunday, February 1, 2009

Nasim-Peugeot launches the Peuget 308 (CKD)

On 29th January 2009, Peugeot Club Malaysia was invited for the Peugeot 308 (CKD - locally assembled) launching ceremony. We're really honored to be invited for the launching event.

The prices announced for the models are:
Peugeot 308 1.6L VTi - RM96, 500 (OTR)
Peugeot 308 1.6L THP (Turbo) - RM111,000 (OTR)

The Peugeot 308 is a C-Segment category car. To put in simple, the example of cars under C-Segment categories are: Toyota Altis, Honda Civic, Mazda3, Citroen C4, Renault Megane, Ford Focus, VW Golf, etc.
http://en.wikipedia.org/wiki/Compact_car


Just basing alone on it's competitors in C-Segment range above, personally, I think Nasim-Peugeot has really priced the car very well. It's cheaper than most of the C-Segment car, and based on it's specs and features, it could just be the best in it's class.


Simple Example:
Peugeot 308 1.6L VTi - RM96,500
Toyota Altis 1.6L - around RM103K (around RM6K difference)
Mazda3 1.6L - around RM103K (around RM6K difference)


When the prices of the models was announced, it was definitely a shocking for many who were not aware about the "estimated" pricing and especially to some car manufacturer. I personally believe this is a good move to bring up the automotive industry to a higher standard. The next car to be launch by other car manufacturer would need to think "many" times before pricing their cars and also they have to provide a competitive specs and features at a competitive price.
This I believe (personally), would actually benefit everyone, even those who are not interested in the car itself.

Here's some key features on the VTi alone:
4 Air Bags
5 STAR EURO-NCAP Safety Rating
Automatic Headlights
Automatic Wipers
Daytime Running Lights
Air conditioned glove box
Cruise Control With Speed Limiter

The additional features available for the THP (Turbo):
Electronic Stability Control (ESP)
Traction Control (ASR)
Dynamic Stability Control (DSC)
Automatic Air Conditioning Dual Zone (separate for driver and front passenger) with active carbon/pollen filter
Auto dimming rear view mirror
Electric Folding Side Mirrors
Rear Centre Armrest with Storage Compartment and 2 cup holder recesses
Fragrance Diffusers

Some of the features may not seem important or needed by everyone, but it's just a "Nice To Have" features; As it's provided and at same or cheaper price, it can soon become a standard as demands grows. It is not a necessity, but it's "nice to have" and will bring up the standard, quality and luxury of the car.

For more information about the car:
http://peugeot.com.my/peugeot/308.html

Below are some shots taken during the event:


The theme: "Naturally Efficient"



The "dish" menu in case anyone is interested =P



Peugeot Club Malaysia (PCM) table


koinmove & etetet


terrylcwei






Your Key To 'The Drive Of Your Life'


THP by NZLine (LEFT), THP (MIDDLE), VTi (RIGHT)








THP by NZLine


THP by NZLine


THP by NZLine


Fabric seat on THP & VTi









By Bosch...


THP Rim


VTi Rim


VTi


"Sophisticated" Double Optic Headlamps with clear polycarbonate lenses

No comments: